American International Journal of Social Science

Hispanic Businesses: A Community’s New Beginning or More Conflict and Avoidance
David P. Sosar

Abstract
During the past decade, the population of Northeast Pennsylvania has witnessed a dramatic change. Newcomers, especially of Hispanic background have migrated from New York and New Jersey as well as emigrated from several areas of Latin America and the Caribbean. As with many immigrants of past times, the goal of many Newcomers has remained the same. That is, to start a small business and develop it into a success and pass it on as they legacy within the family. While the dream of Hispanic families continues, culture, language, finances, and lack of business principles place these small business operators at significant disadvantages. The goal of this paper is to examine the difficulties faced by Hispanic Small Businesses in a Northeast Pennsylvania case study and examine efforts developed by business organizations, community centers, and educational institutions that may assist such families in realizing their dream.

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