American International Journal of Social Science

Does the Credibility of the Presenter Influence Acceptance of Content in the Classroom
Emmett Dulaney

Abstract
Popular belief is that first impressions affect and influence most of the interactions had with that individual from that point on. When it comes to education, the question arises as to how much the first impression of a person presenting content can shape a student’s perception of the credibility of the content they present. In an attempt to quantify this, a series of videos were created and shown to students in multiple MBA cohorts with the only difference between them being the opening moments of the first video and the introduction of the presenter used. Reactions to the videos were then surveyed to measure the differences in believability and persuasiveness and whether that difference would dissipate over time. The study found no statistically significant difference in the beginning, but one that did develop over time.

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