American International Journal of Social Science

Entrepreneurship at the Base-of-the-Pyramid in Post-Earthquake Haiti: A Ten Year Case Analysis
Professor Warner Woodworth

Abstract
This researchdraws on Base-of-the-Pyramid theory and social entrepreneurship practices toreport and analyze the processes used in implementing a social innovation strategy for Haiti after the massive 2010 earthquake. It includes a needs assessment, designing of new strategies, mobilizing young college-age students from across the U.S., generating a coherent and feasible plan, and training potential young social entrepreneurs in skills for effective service. We will address the strengths and weaknesses of this social venture from its start-up, evaluate subsequent actions, and identify what could have been done better. It will draw upon participants’ experience, along with interviews of founders, leaders and in-country partners of a new NGO, referred to as Sustain Haiti. The case is a ten-year long analysis of social science, business and other disciplines.

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