American International Journal of Social Science

ISSN 2325-4149(Print), ISSN 2325-4165(Online) DIO: 10.30845/aijss

The Effect of a Salient Environmental Cue on Weight Loss
Andrew K. Thaw, Russell Warden

Obesity continues to be an alarming health concern. Numerous variables, including environmental factors, have been associated with increases in obesity. Curiously, there is little research on how the environment may be employed to reduce excess body weight. Here we examine the role of a specific environmental manipulation that may assist in reducing caloric intake. Participants in a weight loss program were randomly placed into either a control or experimental group. Each group received identical weight loss counseling and informational handouts. For the manipulation, removable stickers (5cm x 10cm) were given to each experimental group member with instructions to place them in the most obvious, salient locations. Total body weight was recorded each week of the study. Results reveal significantly more weight loss for the experimental group compared to the control group. We conclude that salient environmental cues may be a useful aide in efforts to reduce body weight.

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