American International Journal of Social Science

Fair Trade and the Organic Production as Alternative to the Coffee-Growing in Mexico
Adrián González Romo, Yolanda Sánchez Torres, Mario Cruz Cruz

Abstract
Fair trade is a movement which looks after bring empower to the coffee-grow producers through the improvement of their incomes. The organic activity in the coffee is an alternative which demands better quality and sustainable care of Mexicanland. Through this product, grown by a natural production process, with chemical absence, alouds to reach to the each time more demanding consumers from the developed countries, which look after quality and are willing to pay for it. Coffee is one of the products which has been benefited with the Fair Trade Seal, which has become in the promotion instrument that alouds small scale producers entering to the international market in more equitative and uniform conditions, favouring in this way been able to maintain the activity under the clime and market adversities. The production volume in Mexico has been falling due to factors such as decapitalization, the limited supports from the state institutions and the existent disorganization.

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