American International Journal of Social Science

Success Factors in Agricultural Enterprises. 88 Mexican Greenhouses
Víctor Hugo Robles Francia

Abstract
The purpose of this research was to analyze the success factors in agricultural enterprises. 88 Mexican greenhouses were studied. General Managers completed the questionnaire on seven success factors: Businessperson Profile, Human Resource Management, Quality Certification, Technology, Financial Resources, Governmental Tax-Subsidies and Internationalization. The respective greenhouses were successful because they have survived four years or more, recovered their initial investment and increased their production capacity. The results indicate that success was based just on four aspects: Internationalization, Technology, Financial Resources and Governmental Tax-Subsidies. This paper discusses the theoretical framework, each one of the success factors and data analysis was made by means of testing the null hypotheses and Pearson correlation between survival years, years of recovering their initial investment, production capacity growth and the categories of the seven factors.

Full Text: PDF