American International Journal of Social Science

The Impact of Covid-19 on the Global Automotive Industry - Future Challenges
Dr. Amvrosios Prodromou

Abstract
The Automotive Industry (AI) constitutes one of the most vibrant industries contributing massively to the global GDP. The industry is affected by several factors such as (disruptive) innovation, SCM access to technology, and HR development. The legal framework constitutes a major element that drives AI operations, leading companies to focuson ensuring compliance. The Covid-19 pandemic has created a brand-new environment in which the AI is required to operate. The research has identified a major difference in the performance of the German and the Japanese brands.Additionally, the research has identified that luxury brands have been more resilient to the pandemic effects, in comparison to family and SUV brands. The current paper has examined the major AI brands as these are evaluated by Interbrand, as well as extensive updated literature review in order to identify the impact of the pandemic, and how the Brands can overcome the major obstacles.

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