American International Journal of Social Science

Interpreting and Understanding: The Globalisation of Sport
Asst. Prof. Dr. Mathew Wallace

Abstract
Most people today accept that the world in which we live is changing at a rapid pace. Technological advancements, improved transport links and communication have made the world in which we live a "smaller place." Some argue that this process has enhanced and improved the overall quality of our everyday lives. Others argue that Globalisation is predominantly politically motivated imperialism. They say that it is driven by opportunists who are keen to spread Western culture, philosophy and ideology believing it to be superior and beneficial to all with sport being a tool used in the process. Sport is a core human activity that takes place in a rapidly changing world. Its mode of existence is continually diversifying to maintain is role in society. The essence of sport refers to the human desire to create, interact, naturally express and celebrate life. This paper provides the reader with perspective and a broader understanding of the globalisation of sport and its evolution and development.

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