American International Journal of Social Science

Beyond Eurocentric Imaginary Body
Carolina Serrano Barquín, Rocío Serrano Barquín, Adelaida Rojas García

Abstract
This paper aims to characterize the Body Imaginary as an evolving concept, considering its subjectivity and undeniable current presence yet rooted in a history of conquest and colonization. We intend to analyze how the body imaginary has been interpreted and assimilated by a group of student athletes from the Autonomous University of the State of Mexico (UAEMEX). This research shows how the students were able to characterize the concept through their own criteria and visions, displaying an evident influence of foreign models associated with aesthetics, egotism, beauty and the body image of themselves and others, all rooted in an Eurocentric image of the body.

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