American International Journal of Social Science

The Amazon, Representation and Media
Nelson Rego

Abstract
This article is aimed at discussing the role of the media in the construction of the image of the Amazon. The effective occupation of the Amazon began chiefly as from the 1970s as a result of the advance of the cattle farming boundary and the development of scientific techniques and knowledge. During this period, there was a growth in the presence of Amazon-related issue in the media, fostering an increase in the attention given to environmental concerns in the national and global scenario. It is important to outline that, even today, the media continues to represent the Amazon chiefly with a vision that is mythological and exotic by nature. This construction of the Amazon's image is continuous and has an impact on the formation of views regarding what the Amazon actually is. The environmental theme, based on myths, is inserted within almost all the sectors of the media when the Amazon is in focus, which jeopardizes the visibility of human groups that inhabit this immense region.

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